By providing new methods for playing, paying, and participating, new technologies are continuously bringing more individuals into the gaming industry. The global video game market is now bigger than the combined global markets for film and music, and thanks to the development of new cultural and technological elements like NFTs and blockchain services and systems, brands can now reach their target audiences more directly and clearly than ever before. It’s critical to understand how each gaming audience uses social media in their own unique way if you want to effectively promote to them and foster a sense of community.