Launch of Hayal at the St Regis Downtown Dubai

Hivemind teams orchestrated 2 launch events for Hayal at the St Regis Downtown Dubai

With expertly prepared modern Turkish cuisine, flawless presentation, and lively entertainment, Hayal – Flavours of Istanbul, a partnership between Marriott International and Infini Concepts, the company behind premier dining establishments like TABŪ, offers a five-star experience from beginning to end.


The stunning design, which can be found on the mezzanine floor of The St. Regis Downtown Dubai, is inspired by the varied and vivacious vibes of Istanbul city and combines traditional Turkish materials and colors with contemporary features and surprises. In a setting of lush, vivid, and artistic décor with panoramic views of the breathtaking Downtown Dubai skyline rising over the sparkling waters of the Dubai Water Canal, Hayal delivers a singularly innovative gastronomic experience.


Hivemind teams orchestrated 2 launch events for this incredible venue. The first VIP event featured a number of prominent social figures as well as top Turkish corporations and organizations, including IBM, LinkedIn, Dogus Group, Turkish Business Council, and others. The second is a private Arabic hosting for a venue visit and cuisine sampling.


With an ongoing connection with the brand, this opulent launch has raised the bar for the blending of traditional and non-traditional media launches.

Fashion media and influencers in attendance and over 100 clippings for this boutique event in Arabic, Western and Russian media titles