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Blockchain Marketing is the Future of Marketing in the Middle East Transparency and accountability are required across the world in all marketing genres, from financial and cryptocurrency public relations and communications strategies to the digital advertisement ecosystem. Blockchain marketing and ...
Selling Sustainability. Blockchain Marketing and the Future of Green Fintech The global Green Technology and Sustainability market size to grow from USD 11.2 billion in 2020 to USD 36.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 26.6% during the forecast period. Smart contracts runn...
Saudi Arabia, The Sleeping Giant of Entertainment and Leisure in The Gulf The Kingdom of Saudi Arabia has one of the largest populations in the Middle East at over 33 million residents, with over half of inhabitants under the age of 30 with a considerable appetite for entertainment, culture and spor...
The Importance of “Click Plating” In the world of hospitality marketing, our eyes are always bigger than our bellies, and that’s a great thing for savvy food marketeers. 90% of Instagram users are under 35 and Millennials eat out more than any other generation! There’s perhaps no industry fo...
A Game of True Influence Video games are spearheading the cultural sector, and gaming influencers have become social media royalty of the digital era, amassing millions of views on their respective channels. Persons of Interest in Gaming Influencer marketing has reached almost every industry and gam...
The Game is Always Changing in the Middle East As of January 2021, the source estimated that the video game market in Saudi Arabia was the largest in the Middle East and North Africa region, with a revenue of approximately 680 million U.S. dollars. Following behind was the gaming market in Iran with...
Why Are Some Fine Dining Restaurants Heading Fine-Casual? Danny Meyer coined the phrase, “Fine-Casual Dining”, and describes how this new kind of restaurant marries together the ethos and flavours of fine dining with the speed and convenience of a fast-food experience. Danny’s two fine casual ...
How Classic BNPL Methods are Changing the Future of Finance and Fintech How BNPL makes processes better by adding age-old techniques to new process Cheap and Efficient According to a McKinsey study, mature BNPL providers spend roughly 70% less on user acquisition than a private-label credit card sup...
The GCC and China Continue to Grow Their Relationship A New MENA Power Player China has emerged in recent decades as the primary source of foreign investment in the Middle East and a significant trading partner for many Gulf nations, most notably Saudi Arabia and the United Arab Emirates. The...