Hospitality, Food and Beverage

Within hospitality and dining this is such an exciting opportunity as not only can we speak about our offering, venue and people, but also create relevant and relatable content structure around the experience. Content that is purpose-driven, with a specific target audience, is what stands out amidst all the noise.

Hivemind focus on multiple marketing pillars with our hotel and restaurant activities, including PR, social media community and content management and events.

Food brings audiences together both online and offline, it taps into cultural, symbolic, trending and emotional aspects of our communities and sharing a meal is one of the most universal expressions of love and a way to build trust and loyalty with others.

Public Relations is the art of storytelling, the creating of your brand authority and driving thought leadership in the markets relevant for you. Traditional public relation boxes will still be done, however classic PR methods on their own are not fully effective.  We need to be creative with new offerings, CSR alignments, brand partnerships and overall become an engaging brand that has a genuine personality.

An integrated communications strategy is always at the forefront of Hivemind campaigns and client retainers.  Sharing PR content and stories across relevant media channels is a quick and easy way to maximise results and turn our PR achievements into something even more valuable.

In this digital age, it’s essential to understand the power that knowledge is power and data can be used to guide our communications strategy too. From measuring website clicks to figuring out where exactly visitors come from, to social media accounts’ success rates, data analytics is an excellent tool for ensuring our PR KPI’s are being hit and client goals are achieved.

The Importance of “Clickplating” should not be ignored.  In the world of hospitality marketing, our eyes are always bigger than our bellies, and that’s a great thing for food marketers. Sharing all your amazing content to the various social channels is such a simple step that most brands ignore.  There’s perhaps no industry for which social media, and in particular Instagram, is better geared than the restaurant industry. Research has shown that people 18-35 spend five whole days a year browsing food images on Instagram, and 30% would avoid a restaurant if their Instagram presence was weak.

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