An integrated communications strategy is always at the forefront of Hivemind campaigns and client retainers. Sharing PR content and stories across relevant media channels is a quick and easy way to maximise results and turn our PR achievements into something even more valuable.
In this digital age, it’s essential to understand the power that knowledge is power and data can be used to guide our communications strategy too. From measuring website clicks to figuring out where exactly visitors come from, to social media accounts’ success rates, data analytics is an excellent tool for ensuring our PR KPI’s are being hit and client goals are achieved.
The Importance of “Clickplating” should not be ignored. In the world of hospitality marketing, our eyes are always bigger than our bellies, and that’s a great thing for food marketers. Sharing all your amazing content to the various social channels is such a simple step that most brands ignore. There’s perhaps no industry for which social media, and in particular Instagram, is better geared than the restaurant industry. Research has shown that people 18-35 spend five whole days a year browsing food images on Instagram, and 30% would avoid a restaurant if their Instagram presence was weak.