Al Serkal Avenue; “Russia: Her Style and Soul”, by Alexandre Vassiliev Foundation

Alexandre Vassiliev Foundation

The Alexandre Vassiliev Foundation exhibited “Russia: Her Style and Soul” (RHSS) at Alserkal Avenue, Dubai, showcasing the influence of Russia’s artistic heritage on global fashion. This unique event spotlighted the grandeur of Russian style, spanning various social strata – traditional folk, merchant middle class, royal court, and theatrical wear. A first for Dubai, it enriched its fashion scene, traditionally dominated by contemporary luxury fashion.
Achievements:
  • Garnered extensive media attention and coverage.
  • Attracted a diverse mix of attendees, including government representatives, fashion media, and influencers.
  • Resulted in over 100 media clippings across Arabic, Western, and Russian outlets.

This event successfully showcased the richness of Russian style, marking a significant impact on Dubai’s fashion scene and increasing its global influence.