Speaking of Orange and Black cards, never does a colour play such a significant role as in the logo of a financial or fintech institution.
Although you will not exactly be allowed to unleash your creativity, this does not mean that your logo design should be sterile, bland, and boring. It’s true that other industries maybe have more options when it comes to their logos, but there are numerous memorable and catchy logos in the finance industry, too.
American Express, Merrill Lynch, Goldman Sachs, or JPMorgan Chase, are among the first that come to mind. Almost all of these banks and financial services have opted for blue as their primary colour. This is by no means a coincidence, but a science-based decision. According to psychology, blue is the colour that instils a kind of serenity and reliability in people. It’s conservative and serious, but then again, this is exactly the approach that most people would prefer when it comes to handling their finances. If you want to play it safe, you should always opt for this colour, as it has been described as non-invasive, productive, and authoritative.
That’s the reason why many corporate businesses select this colour for their logos and offices. Even in politics, blue is widely used, so democratic parties all around the world have blue logos. Even social media platforms recognised this colour as an integral part of their branding efforts, so Facebook, Twitter, and LinkedIn have recognisable blue stylised fonts to remind you that they are robust and reliable.
On the other hand, although not frequently used, red is another colour that some of the major financial corporations selected. NatWest and HSBC Bank chose red for their logos as it symbolises strength and vitality.
As you can see, colours subconsciously convey much more than it meets the eye, so make sure to think about what exactly you want to communicate to your customers and what kind of message you want to send them.