With the advent of digital communication platforms, social media is rapidly shaping the socio-cultural and business landscape across the globe. In no place is this more evident than in Saudi Arabia, where the realm of social media is experiencing an unprecedented surge. As a premier PR agency and social media agency, we have been tracking this evolution closely and are here to share with you the latest SOCIAL MEDIA KSA trends for 2023.

As the Kingdom’s population grows more digitally connected, social media has transformed from a novelty into an essential tool for communication, information sharing, and business marketing. Today, a PR agency and a social media agency play a crucial role in helping businesses and brands navigate the complex and dynamic digital landscape of Saudi Arabia.

Social Media Statistics 2023: Key Insights

According to the latest statistics, a staggering 99% of Saudi Arabians, amounting to 35.97 million people, have internet access. Household internet penetration stands at an almost perfect 99.9%, and this figure is expected to hold steady until at least 2028. With such widespread internet access, it’s no wonder that the role of a social media agency or a PR agency is more important than ever in the Kingdom.

About 79.30% of the total population, or 28.81 million people, are active social media users. These figures highlight the increasing relevance of social media in daily life, making it an invaluable tool for any PR agency or social media agency in the Kingdom. Saudi Arabians spend an average of 7 hours and 20 minutes on the internet each day, with over 3 hours dedicated solely to social media usage.

In 2023, WhatsApp held onto its position as the Kingdom’s most popular social media platform, boasting 22.33 million users. This provides a fertile ground for any PR agency and social media agency looking to tap into an engaged and connected audience.

In Saudi Arabia, men dominate the social media advertising profile with a 65.8% majority, a crucial consideration for any PR agency or social media agency planning targeted campaigns.

Another key trend we, as a leading social media agency and PR agency, observed is that Facebook emerged as the largest source of web traffic referrals in 2023 KSA, contributing to 68.49%. This signals the potential of Facebook as a tool for driving traffic to websites and online platforms.


The Future of Social Media in KSA

Understanding these trends and statistics is vital for any social media agency or PR agency in developing effective strategies. As the digital landscape of Saudi Arabia continues to evolve, businesses must rely on a PR agency and a social media agency that is adept at adapting to changes and exploiting emerging opportunities.

The rise in social media usage in the Kingdom presents an array of opportunities for brands to connect with audiences in innovative and meaningful ways. As a seasoned PR agency and social media agency, we are committed to helping businesses effectively navigate and thrive in this dynamic landscape.

Given these exciting developments and trends, Saudi Arabia is well on its way to becoming a social media powerhouse. As your trusted PR agency and social media agency, we are ready to help you leverage these opportunities to the fullest. Stay tuned for more insights and updates on the world of social media in KSA.

Influencers and Social Media in Saudi Arabia: New Rules, New Opportunities

The dynamic world of social media and influencers in Saudi Arabia has witnessed a significant shift recently, reflecting the Kingdom’s commitment to enhancing the digital content sector. As a leading PR agency and social media agency in the region, we are here to help you navigate these new developments and continue to maximize your online impact.

Saudi Arabia’s media regulator has introduced a licensing program for individuals publishing advertising content through social media platforms. Known as “Mawthooq”, or “verified”, this initiative aims to ensure influencers and social media advertisers adhere to the Kingdom’s media policies and controls.

As the number of content creators expands in Saudi Arabia, the role of a social media agency or a PR agency becomes even more crucial. We are here to help influencers and businesses comply with various content rules, which restrict both online and offline content that could harm national security, offend public morality, or damage the Kingdom’s reputation.

Influencers and social media advertisers must apply for a license from the General Commission for Audiovisual Media (GCAM) before October 1, 2022. As a trusted PR agency and social media agency, we can guide you through the application process on the GCAM’s website. Note that a SAR 15,000 fee applies, and the license is valid for three years.

This new regulation aims to boost transparency and accountability for digital media and advertising in the Kingdom by regulating the activity of social media influencers. As your go-to PR agency and social media agency, we’re fully prepared to help influencers and businesses align with these new requirements and effectively flag advertising content.

Similar regulations are in place elsewhere, including the US and the UK, where guidelines encourage transparency and disclosure of advertising content. For example, influencers are recommended to use hashtags like #ad or #sponsored. In the United Arab Emirates, a license is required to operate social media accounts offering “paid advertising services”.

Influencers in Saudi Arabia must ensure they only promote appropriate products or services and that they are properly licensed under the new system. Likewise, organizations utilizing social media personalities for promotions in the Kingdom should check that the individuals they work with are duly licensed.

As your trusted PR agency and social media agency, we are fully committed to helping you navigate these changes and tap into the exciting opportunities they present. Whether you’re an influencer, a business, or a brand, we’re here to support you every step of the way. Stay tuned to our blog for more updates and insights on the evolving social media landscape in Saudi Arabia.