The advent of the internet in especially has led to a dramatic shift in marketing strategies in recent decades. Due to the proliferation of online resources, material now plays a pivotal role in most marketing plans. Back in the mid-1990s, when Bill Gates made his now-famous prediction that content would be the driving force behind internet monetization, the phrase “content is king” began to gain traction. Do we already know this? Not in Neil Patel’s opinion.
Even after more than two decades, marketing material remains paramount. There are numerous explanations for this. One reason is that both users and Google place a premium on material quality. Over 11 million search engine results pages were analyzed, and the average word count of first page Google results was found to be 1,447 words. This seems to indicate that having high-quality material is crucial for achieving a high Google page rank. In addition, by the year 2020, people’s appetites for online material had doubled around the world.
However, information is not restricted to textual forms. Anything that can be viewed, listened to, or interacted with by a human being can be considered content. More than half of all U.S. consumers over the age of 12 listen to podcasts, and HubSpot states that 93% of marketers consider video to be an integral part of their marketing strategy.
The quantity of your material is important, but the quality is what will really boost your search engine rankings. Google’s mission is to always return the most relevant search results to users, and one way to do this is through the production of material that is unique, accurate, interesting, and consistent. The user experience can be enhanced by responding to queries and providing visual aids, as well as by removing unnecessary content and remaining consistent.
Page experience and fundamental website elements are just two of the many variables that affect a website’s ability to rank in search engine results pages. Working with an agency can help you rank well while still keeping quality standards if you are having trouble creating high-quality content on a regular basis.
Although there have been many shifts in marketing strategies in recent years, the significance of content has remained constant. The importance of content will only increase in the years to come.