The UAE automotive market is unlike anywhere else in the world. Within the same city, a first-time buyer searching for an affordable compact SUV sits alongside a consumer considering a six-figure luxury vehicle as their

In the last five years, the UAE has experienced one of the fastest surges of Chinese automotive brands entering the market. With dozens of manufacturers now competing for visibility, the region has become a battleground

The UAE is one of the most competitive and opportunity-rich automotive markets in the world. For India and China’s fast-growing manufacturers, the region offers enormous potential — but also some of the toughest challenges in

For years, the industry has been dominated by the same formula: a glamorous ballroom, a dramatic curtain drop, a few speeches, and a polished reveal. But the automotive landscape — especially in Dubai and Abu