Content Trends 2024: What Brands Need to Know
A Marketing Expert’s Insights for Hivemind Creative Marketing The Creator Economy is booming, and PR pros, communicators, and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content trends in 2024? New research […]
Give Your Audience the Content They Crave at Events
5 Tips to Create Exceptional Event Content In today’s digital age, content creation Dubai takes the spotlight as the cornerstone of effective marketing. As a leading branding agency in UAE, Hivemind Creative Marketing (Hivemind) recognizes the paramount importance of consistently delivering high-quality content creation Dubai. As the go-to branding agency in UAE, Hivemind understands the […]
Return on Engagement: The New Currency of MENA’s Experiential Landscape
Exploring the Evolution of Experiential Marketing in the MENA Region By Ben Kershaw, Founder and MD of Hivemind Creative Marketing In the modern experiential marketing space of the Middle East and North Africa (MENA) region, the traditional metric of Return on Investment (ROI) has evolved to encompass a more nuanced and meaningful measure: Return on […]
TikTok and Your Brand: Leveraging the World’s Fastest Growing Social Media Platform
As a premier PR agency in Dubai, we at Hivemind Creative Marketing understand the importance of leveraging digital platforms in the fast-paced world of modern marketing. One such platform that has taken the world by storm is TikTok. With users spending over 1.5 hours per day on the platform and a staggering 1 billion monthly […]
Why you need a comms agency in Dubai
Introduction: Businesses who are eager to broaden their customer base are flocking in growing numbers to Dubai, the United Arab Emirates (UAE), and the Middle East in general as a place to develop their operations. Because the world is a melting pot of different cultures, languages, and interests, it is necessary to advertise oneself appropriately […]
The Reign of Content: Why It’s Still King in 2023
The advent of the internet in especially has led to a dramatic shift in marketing strategies in recent decades. Due to the proliferation of online resources, material now plays a pivotal role in most marketing plans. Back in the mid-1990s, when Bill Gates made his now-famous prediction that content would be the driving force behind […]
Authenticity: The Key to Social Media Success in 2023
As the world becomes more digitalized, social media platforms are constantly evolving, and it can be tough for marketers to keep up with the latest trends. However, one thing is clear: authenticity is the future of social media. According to Sprout Social’s “Future of Social Media” report, consumers today value authenticity more than ever before. […]
Blockchain Marketing is the Future of Marketing in the Middle East
Blockchain Marketing is the Future of Marketing in the Middle East Transparency and accountability are required across the world in all marketing genres, from financial and cryptocurrency public relations and communications strategies to the digital advertisement ecosystem. Blockchain marketing and advertising providers can provide a holistic and actionable view of transactions and ad distribution. […]
Selling Sustainability. Blockchain Marketing and the Future of Green Fintech
Selling Sustainability. Blockchain Marketing and the Future of Green Fintech The global Green Technology and Sustainability market size to grow from USD 11.2 billion in 2020 to USD 36.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 26.6% during the forecast period. Smart contracts running on blockchains can unlock new ways to […]