Saudis Vision 2030 is a strategic framework to reduce Saudi Arabia‘s dependence on oil, diversify its economy, and develop public service sectors such as health, education, infrastructure, recreation, and tourism. Key goals include reinforcing economic and investment activities, increasing non-oil international trade, and promoting a softer and more secular image of the Kingdom. It also consists of increasing government spending on the military, as well as manufacturing equipment and ammunition.
For Entertainment, Vision 2030 aspires to grow household spending on entertainment from 2.9% to 6.0%, which in turn is expected to develop a SAR 30 B market. Realizing this aspiration requires developing cutting-edge entertainment experiences, launching new entertainment attractions and hosting world-class events and festivals.
For Tourism, Vision 2030 aims to create attractions that are of the highest international standards, improve visa issuance procedures for visitors, and develop Saudi historical and heritage sites. Saudi Arabia aims to more than double the number of Saudi heritage sites registered with UNESCO.
Understanding the local culture is the best way to mount a successful digital marketing campaign. Working with the local culture is the difference between having loyal customers attached to your brand and having a brand that isn’t recognized by the locals.