One of Instagram’s key benefits is how easy it is for users to find new accounts to follow. Unlike Facebook where you have to actively seek out content, Instagram suggests posts you might like in the “Explore” feed.
By using geotags on your posts, you make your content visible to users who search for that location. Geotag your restaurant address so that anyone searching for your location will see your content.
Also geotag your street, neighbourhood, or city. You’ll provide an opportunity for users searching those locations to discover you. Local Instagram users may tag the same areas, and those common geotags will make you more likely to show up in their searches.
Geotags can also help your visibility with tourists. Visitors to the area search local geotags to get an idea of what is going on in the neighbourhood. If they’re staying at the hotel down the street, you want to make sure that your restaurant is popping up when they are exploring on Instagram.
The benefits of geotags aren’t limited to what the restaurant can do with them. Customers can also use your geotag on Instagram. And all geotagged content will appear when users click on the tag, whether it was created by the restaurant or the customers.
These geotag results show delicious food and customers having a great time. There’s also an important piece of news: the restaurant is closed for repairs.
This was an easy way to communicate with anyone checking out their geotag.
Hashtags are another great way to attract new customers. You can use local hashtags with your business name, street, neighborhood, or city to help people nearby find you.
You can use restaurant or food hashtags to attract the notice of foodies and people looking for somewhere to eat.
Instagram allows you to use up to 30 hashtags, so you can really expand your reach. Different guides to Instagram have differing opinions on how many hashtags you should use on each post. Experiment with different numbers to see what gets the most engagement.
People can also follow hashtags on Instagram. Your content can appear in a user’s feed if you use a hashtag they follow, even if they’re not following your account.