Why Use Facebook for Social Media Marketing? The Advantages Businesses Should Know

Promoting a business online has multiple options. However, why use Facebook for social media marketing?

At this moment, Facebook is the most marketing-friendly platform. Most importantly, it features targeted ads. They allow businesses to reach specific target audiences based on location, interests, and behavior.

Facebook has several unique benefits. They have variations in ad formats, reasonable advertisement costs, and interactive Live features. Let’s learn more about Facebook’s influence on social media marketing.

Is Facebook a Successful SMM Platform? Statistical Evidence

According to Statistica, Facebook is the most renowned social media worldwide. It has around 3065 million monthly active users. 

UAE social media statistics for 2024 from Datareportal tell that there were 9.10 million Facebook users in the United Arab Emirates at the beginning of the year, and it’s increasing day by day.

As there are no other marketing platforms with this extreme number of users, it has become the number one stage for business promotion. These people get your brand’s promotional message when visiting online.

Another statistic claims that around 90% of marketers prefer Facebook for social media marketing due to its standard advertisement policy and other conveniences.

Moreover, the average conversion rate of Facebook ads is 9.21%. So, statistically, we can’t doubt Facebook’s role as a successful social media marketing platform.

10 Unique Benefits of Facebook for Social Media Marketing

Any marketing agency in Dubai will suggest using Facebook over any social media platform. It’s due to unimaginable advantages in social media marketing and quick results. According to HiveMind, some of the beneficial aspects include:

1. The Biggest Audience Segment

It doesn’t matter to Facebook if you’re a beginner or a pro in the business. Their algorithm is simple. Anyone can reach their target audience utilizing its simplified algorithm.

If you’re promoting your business by maintaining Meta regulations, you’ll get your desired reach sooner or later.

In the UAE alone, the Facebook audience size has over 120.5% audience reach. This vast audience is an opportunity for doing social media marketing.

The larger the audience, the higher the chances of engagement. As a result, the success rate of social media marketing efforts has become higher than that of other platforms.

2. Variations in Ad Format

Facebook gives businesses the freedom to choose the best option from various ad formats. Their ad format includes image ads, video ads, carousel ads, slideshow ads, and story ads.

Any brand wishing to advertise multiple products can use a carousel ad. If a brand wants to tell a story or create a more immersive experience, a video or stories ad might be more effective.

You can represent your brand in one of the biggest social media platforms in the world the way you want. It means you can fulfill your goals and reach the target audience.

3. Generate Direct Traffic to Your Website

The exciting part is you can share your business website link on Facebook. You can put it wherever you want – Facebook post, story, or comment section. The clickable links lead Facebook users to become your consumers.

However, it’s only possible when your brand can deliver an outstanding caption for Facebook users. A fascinating call to action encourages users to visit your website and learn more about the business.

Facebook ensures that your content with clickable links reaches the right people. It enhances the chance of generating valuable traffic that can lead to conversions or sales.

4. Decent Advertising Cost

One reason Facebook marketing is so popular is its affordable advertising cost. Beginner and established businesses can reach a large audience without spending a fortune.

According to a leading social media agency in UAE, 63% of businesses spend between $1.00 – $500.00 per month on Facebook ads. Spending this small amount of money on social media marketing is a kind of investment.

A brand can even reduce the advertisement cost if it runs the ad to a specific area or a specific group of people.

5. Convenience of Analytics Tools

There are built-in free analytics tools on Facebook page settings. Anyone operating a business page can read the weekly performance report from there. 

These tools discuss audience behavior and how much reach your business posts have gotten. It’s possible to know the brand’s overall engagement rates as well. Tracking demographics, traffic, and interactions is significant to understanding where to put more effort.

Utilizing these data insights, companies can adjust strategies for better outcomes in b2b Facebook marketing.

6. Incredible Engagement Rate

Some interactive features of Facebook enable a high engagement rate. Users tend to like, comment, share, and react to attractive business posts. It enhances interaction among brands and customers.

Facebook audience targeting is also beneficial in reaching the right people with relevant content. It helps increase engagement because users can see posts according to their interests.

Features like polls, live videos, and stories also encourage users to participate more. As a result, businesses can create strong connections with their audience.

7. Facebook Live for Another Level of Marketing

Real-time videos are highly effective in gaining customers’ attention. Live videos often receive higher engagement rates than pre-recorded content.

Brands can use this feature to engage viewers with live events, product launches, or Q&A sessions. Moreover, Facebook Live helps develop a sense of immediacy and personal connection. Viewers can comment and ask questions during a live broadcast. 

This way, the relationship between the customer and the brand becomes more interactive.

8. Mobile Access

Facebook is easily accessible through mobile devices. So, the consumer can interact with the brand even if they’re out of computer access. Luckily, most users browse Facebook on their phones.

That’s why all promotional posts should be optimized for mobile. Besides, businesses can grow an individual Facebook social media marketing plan for mobile users.

Furthermore, social media marketing posts are also doable from mobile. So, it’s a win-win situation for both customers and companies.

9. Ideal for Both B2B and B2C Businesses

B2B companies can use targeted ads or promotional content to reach desired people. On the other hand, B2C brands can engage directly with consumers through Facebook. 

Nowadays, using the fame of third parties has become another trend in Facebook’s social media marketing strategy. For example, B2C companies can increase brand visibility by collaborating with UAE social media influencers.

That means any business can connect with the right audience due to this versatility.

10. Observe Your Competetor’s Move

Anyone can easily monitor their competitors’ activities on Facebook. It’s all about following competitor pages and observing their ads.

It’s possible to track their customer engagement, see what content gets the most attention, and which group of people are most attracted to them.

Businesses can copy their competitor’s moves to verify if those are also effective for their social media marketing plan. Finally, the adversaries can improve their campaigns accordingly.

The Most Effective Content for Social Media Marketing on Facebook

If you are unsure which type of content you should create for a marketing campaign, here are some ideas from HiveMind:

Content-Type	Reason for Being Effective
Promotional videos	Videos quickly capture attention and increase viewer interaction.
Images	Visual posts attract more likes, shares, and comments, boosting visibility and engagement.
User-generated content	Encourages engagement and creates a sense of community.
Behind-the-scenes content	Offers a personal touch that builds trust.
Educational content	Represents you as an expert in your field and builds trust.
Polls and surveys	Encourage audience participation and make people feel involved and heard.
Live streams	Real-time interaction helps create a personal connection and builds trust with followers.

Last Words

Facebook has no limitations on promotional activities unless they violate Facebook’s community guidelines. Besides, its vast number of users is a possibility if it can be utilized strategically.

Facebook’s paid promotion is also equally popular as free promotion. Anyone can customize their promotional plan depending on their budget and location.

So, if you’re planning to enhance your brand’s social presence and get a bunch of loyal customers, Facebook is unavoidable. For an excellent outcome from Facebook marketing, contact us for professional consultation. 

Frequently Asked Questions

Can Facebook associate with both B2B and B2C businesses?

Yes, Facebook works for both B2B and B2C businesses. Both businesses can achieve their marketing goal by preparing attractive content for desired people.

Can you create a business account on Facebook for free?

It will cost no money to create a business account on Facebook. To open a business account, you’ll need a regular Facebook account first. Then, you can create the business page for free.

Which Facebook ads are most effective?

It’s hard to specify the most effective ad types on Facebook. Normally, video or carousel ads get more reach than other types. However, making educational ads, helpful ads, or ads on viral topics can bring you a huge audience.