Saudi Arabia, The Sleeping Giant of Entertainment and Leisure in The Gulf

Saudi Arabia, The Sleeping Giant of Entertainment and Leisure in The Gulf The Kingdom of Saudi Arabia has one of the largest populations in the Middle East at over 33 million residents, with over half of inhabitants under the age of 30 with a considerable appetite for entertainment, culture and sports. Are you Not Entertained! […]

The Importance of “Click Plating”

The Importance of “Click Plating” In the world of hospitality marketing, our eyes are always bigger than our bellies, and that’s a great thing for savvy food marketeers. 90% of Instagram users are under 35 and Millennials eat out more than any other generation! There’s perhaps no industry for which Instagram is better geared than […]

A Game of True Influence

A Game of True Influence Video games are spearheading the cultural sector, and gaming influencers have become social media royalty of the digital era, amassing millions of views on their respective channels. Persons of Interest in Gaming Influencer marketing has reached almost every industry and gaming is no exception. Twitch (the world’s largest live streaming […]

The Game is Always Changing in the Middle East

The Game is Always Changing in the Middle East As of January 2021, the source estimated that the video game market in Saudi Arabia was the largest in the Middle East and North Africa region, with a revenue of approximately 680 million U.S. dollars. Following behind was the gaming market in Iran with a revenue […]

Changing the Name and Changing the Game, from Turkey to Turkiye

How embracing identity will help identify the future of Turkiye’s Tourist Profile   The Appeal of Turkiye Data released on Monday revealed that the number of foreigners arriving in Turkey last month more than tripled from a year earlier, supporting predictions that a recovery in the sector will aid in the recovery of an economy […]